There's no denying that Gwyneth Paltrow's wellness and lifestyle brand Goop has been fairly polarizing over the years. The actress continues to make comments that make people raise their eyebrows. Paltrow shared what she eats on a podcast and fans were shocked to learn that she doesn't eat breakfast and only has bone broth or soup midday. Still, the brand continues to be very popular. Everything from pricey products to easy recipes can be found on the website. And Goop often works with celebrities, including those who Paltrow is pals with.
In June 2023, Cameron Diaz collaborated with Goop and shared a video on her Instagram account. The actress doesn't act much anymore, although she is starring in the 2024 film Back in Action. However, she is still very much a public figure. How much money did Cameron Diaz make from working with Goop?
What Is Cameron Diaz's Collaboration With Gwyneth Paltrow's Goop Brand?
While Gwyneth Paltrow's cookbooks have been criticized, Goop remains a massive brand that has many recipes online and on social media. In mid-June 2023, Cameron Diaz posted a video on Instagram announcing her collaboration with Goop.
The actress created a recipe called The Cameron Summer Crunch Salad. She also promoted her wine company, Avaline, and said that people should eat the salad alongside the brand's Sauvignon Blanc.
Diaz explained more about the recipe in the caption of her Instagram video. She wrote, "It’s full of big flavors and crunch, with crisp gem lettuce, sweet-and-spicy mango slaw, crunchy snow peas, carrots, cucumbers, fresh herbs, avocado slices, and served with a side of puffed rice, candied cashews, and goop Certified Clean cashew vinaigrette. You’re going to love it!"
Fans can purchase a ready-made salad from Postmates, Caviar, Doordash, and the Kitchen app or from order.goopkitchen.com if they are California residents. But if they live elsewhere, they can look up how to make the salad on drinkavaline.com.
Diaz teased the collaboration before she posted it and wrote in the caption of her Instagram post, "Cooking up something delicious for tomorrow."
While the salad does look good, fans weren't thrilled with the plastic salad containers. Several commented on Diaz's Instagram post and asked why a more sustainable option wasn't used. However, the salad isn't as expensive as some of Goop's products. It costs $13.95 USD.
What Did Gwyneth Paltrow's Goop Pay Cameron Diaz For The Collaboration?
Every time a celebrity endorses a product on Instagram or is involved in a brand collaboration, it's easy to assume that they are making a lot of money.
Since Goop has done so well over the years, it seems likely that the brand paid Cameron Diaz a high salary. And since Diaz has a $140 million net worth, according to Celebrity Net Worth, she must get paid a lot for everything that she does.
Goop was worth $250 million in 2019, according to The Hollywood Reporter. While Cameron Diaz's Goop salary is unknown, it's easy to think that it was significant. Goop can afford to pay people large sums of money for each collaboration. Diaz has 10.5 million followers on Instagram and her post received tons of likes and comments. Since she is such a big name, it seems that collaborating with Diaz was a worthwhile investment for Goop. Chances are that many fans will buy the salad and support Goop. And while customers can only buy the salad in the summer of 2023, it's possible that some people will keep purchasing products from Goop afterward.
The Goop collaboration was also a good idea because it creates more awareness of Cameron Diaz's wine company Avaline. In general, Diaz seems to be making good money from Avaline. While individual bottles cost $24 and $26, the website also has several bundles, which are pricier. Customers can purchase The Essentials for $200. This package includes a bottle of rose, white, and red wine. People can also buy a 24-pack of cans of rose for $168.
The actress started Avaline along with Katherine Power in the summer of 2020. According to Forbes, Avaline President Jen Purcell said that the company's decision to sell organic wine was a wise one. She said, “They found a hole in the market that consumers wanted filled. Their vision has paid off, because since our brand launch in July of 2020, we have achieved over $20 million in sales revenue.”
In an interview with Harper's Bazaar in 2022, Diaz explained why she wanted to sell cans of rose.
Diaz said, "Honestly the cans are about convenience. The other night, I was meeting a girlfriend of mine that I knew wasn't going to have any wine, and usually for a dinner, I would take a bottle of wine, but I knew she wasn't going to have any. So I just grabbed a can and popped it in my bag and took it to dinner, and that was, like, the perfect amount for me for the evening, the perfect serving—and it literally fit in my fanny pack."
Cameron Diaz's Goop salad isn't the first time she has been featured on the brand's website. She was interviewed in the Food and Home section about her cooking style and favorite foods to make.
When asked what she makes on a typical evening, she said, "'Kitchen sink' soups—whatever protein and veggies are around thrown into chicken stock is perfect every time." She also said of her breakfasts, "I usually use whatever is leftover in the fridge from the night before. I first sauté whatever the freshest veggies are with garlic, add the leftover protein, carbs, a little chicken stock, and then add either a fried egg or a scramble, and voila!"
Since Cameron Diaz seems to enjoy cooking, her collaboration with Gwyneth Paltrow's brand Goop seems like a natural fit. Her Instagram account has many posts about meals that go well with her Avaline wines. And since the actresses have been good friends for a long time, fans might see more collaborations between Diaz and Goop in the future. According to People, Diaz was part of the Goop Health wellness summit. She also said nice things about Paltrow's cookbook "It's All Easy," which was published in 2016.
